Analytics (i.e. stats about your visitors) is nowadays not cheap. Let’s see why, and let’s see how Rails could help.
Google analytics is not anymore an option, at least in the EU. It’s barely legal regarding GDPR, and we start to see companies being blamed for using it. Alternatives to Google Analytics are not free, and not cheap. Even open-source solutions are not that easy to implement.
1. Advantages of a Rails-based analytics solution
The first advantage is that you don’t need a consent banner. No cookies are sent to track the user, and the user can’t say “no” to tracking. As long as it remains completely anonymous, this is not a problem. Application logs may also somehow “track” access to the app, but this is not usable for non-techies.
The second advantage is that it is completely free – apart from the hosting you are already paying anyway.
The third advantage is that you will use your Rails skills – apart from installing a gem, no additional skills are required.
2. Active Analytics for Rails
Rails official plugins (known as “gems”) often start with “Active-“. You will encounter sometimes some gems outside the Rails world whose name also starts with “Active”. That’s the case today with Active Analytics, a gem from BaseSecrete.
Their GitHub repo mention that you can know about :
- Sources: What are the pages and domains that bring some traffic.
- Page views: What are the pages that are the most viewed in your application ?
- Next/previous page: What are the entry and exit pages for a given page of your application.
3. Tutorial to add analytics to a fresh new Rails application
First ensure you have all the classic already installed on your computer :
$> ruby -v ruby 3.1.0p0 // you need at least version 3 here $> bundle -v Bundler version 2.2.11 $> npm -v 8.3.0 // you need at least version 7.1 here $> yarn -v 1.22.10 $> psql --version psql (PostgreSQL) 13.1 // let's use a production-ready database locally
Minimal Rails application
mkdir railsanalytics && cd railsanalytics echo "source 'https://rubygems.org'" > Gemfile echo "gem 'rails', '~> 7.0.0'" >> Gemfile bundle install bundle exec rails new . --force --minimal -d=postgresql bundle update
Minimal controllers and views
# Create a default controller echo "class HomeController < ApplicationController" > app/controllers/home_controller.rb echo "end" >> app/controllers/home_controller.rb # Create another controller echo "class OtherController < ApplicationController" > app/controllers/other_controller.rb echo "end" >> app/controllers/other_controller.rb # Create routes echo "Rails.application.routes.draw do" > config/routes.rb echo ' get "home/index"' >> config/routes.rb echo ' get "other/index"' >> config/routes.rb echo ' root to: "home#index"' >> config/routes.rb echo 'end' >> config/routes.rb # Create a default view mkdir app/views/home echo '<h1>This is home</h1>' > app/views/home/index.html.erb echo '<div><%= link_to "go to analytics", "/analytics" %></div>' >> app/views/home/index.html.erb echo '<div><%= link_to "go to other page", other_index_path %></div>' >> app/views/home/index.html.erb # Create another view mkdir app/views/other echo '<h1>This is another page</h1>' > app/views/other/index.html.erb echo '<div><%= link_to "go to home page", root_path %></div>' >> app/views/other/index.html.erb # Create database and schema.rb bin/rails db:create bin/rails db:migrate
Good ! Run
And open your browser to see your app locally. You should see something like this :
Activate ActiveJob and ActionMailer
Open application.rb and uncomment line 6 and 10 as follow, this will be needed for active_analytics :
# inside config/application.rb require_relative "boot" require "rails" # Pick the frameworks you want: require "active_model/railtie" require "active_job/railtie" # <== !! Uncomment require "active_record/railtie" # require "active_storage/engine" require "action_controller/railtie" require "action_mailer/railtie" # <== !! Uncomment # ... everything else remains the same
Open your Gemfile and add
Then stop your local web server, and run
Now run :
bin/rails active_analytics:install:migrations bin/rails db:migrate
Side note : We often use
bin/rails instead of just
rails, to ensure that the version used is the one of our project, not the globally-installed version of Rails.
app/controllers/application_controller.rb, copy/paste the following code :
# inside app/controllers/application_controller.rb class ApplicationController < ActionController::Base before_action :record_page_view def record_page_view ActiveAnalytics.record_request(request) end end
# inside config/routes.rb Rails.application.routes.draw do # Add this line mount ActiveAnalytics::Engine, at: "analytics" get "home/index" get "other/index" root to: "home#index" end
Check that analytics for Rails is working, locally
And open your browser at http://localhost:3000/analytics
You should see this :
Ok, no data (so far).
Now go to the homepage of your Rails app, and click on “go to other page”. Then visit http://localhost:3000/analytics once again.
Now some stats should appear.
Great ! You are able to see stats for a period range. Moreover, you can click on any url to see where the user was coming from.
4. View analytics in production
First steps, fast checking
Now it’s time to push your code into production, let’s say heroku.
heroku login heroku create bundle lock --add-platform x86_64-linux heroku addons:create heroku-postgresql:hobby-dev heroku buildpacks:set heroku/ruby git add . && git commit -m 'ready for prod' git push heroku main heroku run rails db:migrate
Heroku gives you a weird URL, like “https://sleepy-sands-87676.herokuapp.com/” (yours will be different). Go to this weird URL and make the same steps as before, on your local browser : go to the home page, then click on “go to the other page”, then check analytics again. Everything works so far… but what if a bot visits the application ?
Is analytics for Rails able to tackle bots ?
Now go to https://www.webpagetest.org/, and enter the heroku URL of your webapp. Click on “Start test!” (or equivalent). Wait for the test to finish, then visit the /analytics URL of your Heroku website.
You should see that the number of visits has increased, as if “WebPageTest” has just sent a bot, not a real visitor.
Add this to your Gemfile :
Then change your main controller like this :
# inside app/controllers/application_controller.rb class ApplicationController < ActionController::Base before_action :record_page_view def record_page_view # This condition should skip bots. unless request.is_crawler? ActiveAnalytics.record_request(request) end end end
config/application.rb like this :
# ... module Railsanalytics class Application < Rails::Application # Add this line config.middleware.use Rack::CrawlerDetect # ...
Then run in your console
git add . && git commit -m 'detect crawlers' git push heroku main
Now make the WebPageTest check again.
Analytics numbers didn’t change ?
You won ! 🎉
Not covered in this tutorial
Of course the
/analytics URL is very likely to be a protected route – unless you build things in public. How to protect a route is not covered here, but maybe you want to give Rodauth a try.